What started as a personal mission is now

For Every Farmer.

I spent years working my farm, but I never truly secured it—until I almost lost everything.
That’s why I created The Farmer’s Greatest Asset.

Our story

The turning point

For Jesse Steffensmeier, farming wasn’t just a career—it was who he was. Every day was spent working the land, making decisions that would shape his future and his family’s. But one moment changed everything. A near-fatal farming accident left him facing the reality that, had things gone differently, his family would have been left with unanswered questions. His knowledge, his plans, his vision for the farm—none of it was written down. And in that realization, the weight of what was truly at stake became clear.

That moment sparked a shift. Jesse knew firsthand how quickly life could change, and he wasn’t willing to leave his legacy up to chance. He set out to create The Farmer’s Greatest Asset—a tool that ensures no farmer’s hard work is left uncertain. Because the most valuable part of any operation isn’t just the land or equipment—it’s the person behind it.

The Truth Every Farmer Needs to Hear

WHY

A BIGGER PURPOSE

Farming is built on resilience, but even the strongest operations are vulnerable when key decisions, knowledge, and intentions aren’t documented. Jesse’s accident was a wake-up call—not just for himself, but for every farmer who believes they’ll always have more time. The reality is, the unexpected doesn’t wait.

That’s why The Farmer’s Greatest Asset exists. Not just to organize farm details, but to protect the people and the future behind them. Because if something happens to you today, your family should have clarity tomorrow. Your legacy isn’t just the land—it’s the wisdom, experience, and values you leave behind. And it deserves to be documented.

Start Your Journey