YOU
Are your Farm’s Greatest Asset
The Hardest Part of Farming Isn’t the Work
It’s the Weight You Carry.
Farming isn’t just about the land—it’s about the people who pour their hearts into it every day. Jesse knows this firsthand. A lifelong farmer with deep Midwestern roots, he built The Farmer’s Greatest Asset to empower those who keep agriculture thriving. From his own journey through challenges and triumphs, he saw the need for a resource that puts farmers first—helping them invest in their health, mindset, and legacy. Discover Jesse’s story and the vision behind TFGA.
The Most Important Book You’ll Ever Write.
Farming is unpredictable—but the way you prepare for it doesn’t have to be. The Farmer’s Greatest Asset Workbook is designed to help you document your daily practices, organize critical information, and create a plan of action in case of an emergency. Whether you’re protecting your legacy, ensuring your family can step in, or simply gaining peace of mind, this workbook gives you the structure to keep your farm running—no matter what happens.
Everything in One Place
Scattered notes, forgotten details, and information only stored in your head—what happens if you’re not there to share it? This workbook organizes the most critical aspects of your farm in one place, giving you and your family a clear, accessible record when it matters most.
Say It Without Saying It
Some things are hard to talk about—but that doesn’t mean they aren’t important. This workbook gives you a space to write down the things you might never say out loud, from your vision for the farm to the decisions only you understand. Your words, your way—on paper where they belong.
Think Ahead. Plan with Purpose.
Farming is unpredictable, but your future shouldn’t be. This workbook walks you through the questions you never think to ask, helping you make decisions before they’re needed. With guided prompts and real-world insight, you’ll create a plan that protects your farm, your family, and your peace of mind.
REAL
FARMERS.
REAL
IMPACT.
FARMERS
EMPOWERED
Your Farm’s Future Starts Here.
GET THE
WORKBOOK